Enseigne chariot macaroni armure début à prix réduit XXème

1919; publ. by Niagara Litho Co. for Armour Grain Co. - Chicago

Vintage cardstock trolley advertisement.

This piece shows Armours mascot, known as The Elf, on an illustrated depiction of a box of the eponymous macaroni. Armour Grain Co. was established in Chicago in 1890, one of many ventures by the Armour Family after patriarch Philip Danforth Armour Sr. made his fortune during the height of Chicagos meatpacking boom of the late 1800s.

Exhibits some wear around the edges and scuffs, and rips along the bottom.

21" W x 11" H

Please refer to photos regarding condition.

"Scientifically made at Battle Creek Michigan" seems to be a direct jab to Will Keith and his brother John Harvey Kellogg, the latter being the director of Battle Creek Sanitarium in Battle Creek, Michigan. The sanitorium was founded by members of the Seventh-day Adventist Church, partially in an attempt to control peoples behavior through "scientific" means of electricity, light, vibrations, and enemas à prix réduit. John Kellogg invented "scientific" foods to help curb peoples natural instincts, including Corn Flakes breakfast cereal.

MM - C-12537 - 021025

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